一、brand official statement: is there "new bunren"?
The core of judging authenticity lies in the official attitude of the brand. According to public information, the domestic footwear brand "Renben (Bunren)" has a history of nearly 30 years, focusing on comfortable casual shoes. Through inquiries on the official website of Renben and its official social platforms, there is no product line or brand extension named "new bunren". The brand's official customer service also clearly stated in response to user consultations: "The brand has not launched a new series or sub-brand called 'new bunren', and please be wary of counterfeit products in the market."二、product characteristics: obvious differences between genuine and fake
From the perspective of product presentation, the "new bunren" products circulating in the market have obvious differences from the genuine Renben products. The genuine Renben shoes have a clear "Bunren" logo on the insole and tongue, with fine stitching and uniform material texture; while the "new bunren" products that have been exposed have blurred logos, rough stitching, and even misspelled "bunren" as "buren" or "bunrn" in some cases. In terms of price, genuine Renben shoes are priced between 100-300 yuan, while some "new bunren" products are sold at "ultra-low prices" of 50-80 yuan, which is significantly lower than the production cost of regular brands, which is suspected of being counterfeit.三、market feedback: more complaints about "new bunren"
In e-commerce platforms and consumer complaint platforms, there are many negative feedbacks about "new bunren". Consumers reported that after purchasing "new bunren" shoes, they found problems such as degumming, deformation of soles, and unpleasant smell after wearing them for a short time. When they contacted the seller for after-sales service, most sellers evaded or even refunded directly and then closed the store, showing the typical characteristics of counterfeit product sales. In contrast, the after-sales service of genuine Renben products is complete, with a unified warranty policy and offline physical stores to support returns and exchanges.四、legal level: "new bunren" may involve trademark infringement
According to the Trademark Office of the State Intellectual Property Office, the trademark "Bunren" has been registered by the brand and is protected by law. The use of "new bunren" in the name of the product is similar to the registered trademark "Bunren" in terms of pronunciation and glyph, which is likely to cause confusion among consumers, and may constitute trademark infringement in accordance with the Trademark Law. At present, some local market supervision departments have filed cases for investigation into the sales of "new bunren" products reported by consumers.To sum up, from the official statement, product differences, market feedback and legal analysis, "new bunren" is not a genuine product launched by the Renben brand, but is suspected of being a counterfeit product蹭热度 (riding on the popularity) and infringing trademarks. Consumers should be cautious when purchasing and choose regular channels to avoid being deceived.